Difference between Vertical Integration and Horizontal Integration


Development and extension are the two requirements of each firm, regardless of its size and nature. Firms can develop and grow via integration. There are two significant types of integration; vertical integration and horizontal integration. Horizontal integration is a sort of business development procedure, wherein the organisation secures a similar business line or at a similar level of the worth chain to dispose of market rivalry or competition.

Alternately, vertical integration is utilised to take over the whole business by covering the production network. It suggests the joining or integration of different entities occupied with various phases of the conveyance chain or distribution channel.

Meaning of Vertical Integration:

Vertical integration takes place between two firms that are carrying on business for a similar product or service; however, at various levels of the creation cycle or production process. The firm selects to proceed with the business on a similar product offering as it was done before the joining or integration. It is a development methodology used to deal with the whole business or industry.

There are two types of vertical integration, as portrayed beneath

Forward Integration:

If the organisation obtains command over wholesalers or distributors, then, at that point, it is downstream or forward joining or forward integration.

Backward Integration:

When the organisation obtains command over its provider or supplier, then, at that point, it is upstream or in a backward combination.

The reason for joining or integration is to reinforce the production and distribution chain and to limit the expense and wastage of items at different levels. The incorporation likewise empowers the organisation to keep downstream and upstream benefits and take out middlemen or intermediaries.

Examples: Alibaba and Apple Inc.

Meaning of Horizontal Integration:

The joining or integration of at least two firms, which are occupied with a similar line of business and their activity level, is likewise something very similar; then, at that point, this is known as horizontal integration. The products might incorporate by-products, complementary products, other related items, competitive products, or go into the item’s services, maintenance, and repairs section.

Horizontal integration diminishes rivalry between firms in the market, as though the makers of the item are integrated or collaborate, they can make syndication. Be that as it may, it can likewise make an oligopoly, assuming there are still a few free makers in the market.

It is a strategy utilised by most organisations to grow their size and accomplish economies of scale because of expanded creation or production levels. This will assist the organisation with moving toward new clients and markets. Besides, the organisation can likewise enhance and diversify its services and products.

Examples: McDonald’s, Burger King, and Facebook.

Difference between Vertical Integration and Horizontal Integration:




Vertical integration is the point at which a firm assumes control over another firm or firm that is at various stages of a similar production process.

Whenever two firms join, whose items and creation or production level are something very similar, then, at that point, this is known as horizontal integration.

Tactics Used to Exercise Control Over

The entire industry.

The entire market.


To strengthen the supply chain.

To increase the size of the business.


The main aim is to reduce wastage and costs.

The main aim is to eliminate the competition and gain greater market share.


Not required.


Capital Required

Lower investments.

Higher investments.


The organisations utilise an incorporation system or integration strategy to build the market share, become more enhanced, wipe out the expense of the development of new products and services and acquaint it with the market, limiting market rivalry by assuming control over contender’s organisations, and so forth.

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