Optimal Choice of the Consumer

What is Meant by the Optimal Choice of a Consumer?

The budget set comprises all bundles that are obtainable to the customer. The customer can pick their utilisation bundle from the budget set.

The customer can manage to afford product B, but the product is on a lower indifference curve. Therefore, it furnishes less contentment to the customer. The optimal choice constitutes the best combination of utilisation of the soft drink and the burger obtainable to the customer.

In economics, it is presumed that the customer picks their utilisation bundle on the basis of their preferences and taste over the bundles in the budget set. It is normally assumed that the customer has well-interpreted preferences over the set of all possible bundles.

They can compare any two bundles. In other words, between any two bundles, they either prefer one to the other or are indifferent between the two.

It is normally presumed that the customer is a logical individual. A logical individual is certainly aware of what is good or what is bad for them. The customer always attempts to attain the best for themselves.

Not only does a customer have distinct preferences over the set of obtainable bundles, but they also behave according to their proclivity. From the bundles that are obtainable to them, a logical customer always picks the one that gives them the utmost contentment.

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