What is the full form of TRP?
The full form of TRP is Television Rating Point or Target Rating Point. TRP is a metric that signifies a programme’s success on tv screens. It is used to evaluate which programme has been most viewed on tv screens. TRP measures people’s interests and indicates a specific programme’s success. A programme with a greater TRP reflects many users viewing the programme. The data is essential to advertisers to measure the impressions of the target audience for a campaign. TRP can be determined by using a tool known as a people meter that is connected to the TV set of a few thousand viewers’ homes. It records the time and programmes a viewer watches on a particular day.
Various Method To Determine TRP
There are two techniques to measure the TRP value.
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Picture Matching Method
Through this system, people meter monitors the tiny portion of the picture viewed on a specific TV set continuously. Afterwards, information is collected from the survey residences and used for TRP calculation.
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Frequency Monitoring Technique
In this method, a people meter calculates the time and programme an audience watches on a given day. The average is obtained over 30 days.
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