What is the full form of TRP?
The full form of TRP is Television Rating Point or Target Rating Point. TRP is a metric that signifies a programme’s success on tv screens. It is used to evaluate which programme has been most viewed on tv screens. TRP measures people’s interests and indicates a specific programme’s success. A programme with a greater TRP reflects many users viewing the programme. The data is essential to advertisers to measure the impressions of the target audience for a campaign. TRP can be determined by using a tool known as a people meter that is connected to the TV set of a few thousand viewers’ homes. It records the time and programmes a viewer watches on a particular day.
Various Method To Determine TRP
There are two techniques to measure the TRP value.
Picture Matching Method
Through this system, people meter monitors the tiny portion of the picture viewed on a specific TV set continuously. Afterwards, information is collected from the survey residences and used for TRP calculation.
Frequency Monitoring Technique
In this method, a people meter calculates the time and programme an audience watches on a given day. The average is obtained over 30 days.