In this article, we have shared the basic features of Strategy Implementation Approaches with easily understandable examples. The candidates who are appearing in UGC NET Exam for Commerce and Management can take these study notes for preparation. NTA conducts UGC NET for 83 different subjects and the candidates can choose the optional papers as per their prior educational qualification.

Read the article below and get details on UGC NET Study Notes on Strategy Implementation. It will help you to complete UGC NET Syllabus for the subjects Management and Commerce with effective preparation.

Study Notes on Strategy Implementation Approaches

Implementing a strategy involves enforcing a method to achieve the preferred aim or collection of goals. Also, the strategy implementation process puts the plans or techniques into action. Implementing a plan heavily relies on feedback and ongoing evaluations to assess whether it is working as intended and to make any necessary adjustments. So, the candidates appearing in the upcoming UGC NET exam must have a clear understanding of the concepts of strategy implementation approaches.

Implementing a strategy is important since it involves action rather than just words or thinking. It is a fantastic tool for fostering group progress because everybody can take part. The ability to implement a strategy depends on thorough communication and the availability of the necessary instruments.

Here, we have shared all the details related to Strategy Implementation Approaches that you must cover in UGC NET Syllabus Commerce Syllabus and UGC NET Management Syllabus.

Strategy Implementation Approaches – Concepts

According to Jeffrey Harrison, “Strategy implementation consists of a series of decisions and actions that are meant to carry out the formulated strategy”.

In order to implement a strategy, David Brodwin and L J Bourgeois have identified five different fundamental techniques. It includes:

• Commander Approach

In this approach, the manager tries to determine the best strategy by himself or with the help of experts. There are several conditions that must be fulfilled to implement the new strategy under this approach.

• The Manager must possess sufficient authority to direct the application of strategy.
• The environment in which the company operates should be generally stable, and accurate and timely information regarding the plan must be made available.
• The manager who is responsible for developing the strategy should be totally devoid of prejudices and political factors that could influence how the plan turns out.

The commander approach has the benefit of splitting strategic management activities into two phases: thinking and doing. Managers are responsible for thinking, or formulating strategies, while subordinates are accountable for doing or putting those strategies into action.

• Change Approach in an Organization

This approach mainly focuses on preparing the organisation to carry out a strategy. According to managers that adopt this strategy, their responsibility is to get the business ready to move towards the new strategic goals. The instruments utilised under this strategy include updated planning and control systems, redesigned organisational structure and staffing to match the organization’s new priorities.

The benefit of this method is that sophisticated strategies may be implemented more smoothly since the organisation has undergone the necessary modifications before the deployment of the strategy.

• Cultural Approach

The cultural approach offers each organisation member the chance to contribute to the creation and execution of the strategy. The manager’s main responsibility is to clearly define the organization’s mission, communicate it to the staff, and provide them with the freedom to create their own work activities that support that mission.

The cultural approach fosters organisational cohesion in the development and application of strategy. This strategy, however, can only be effective if the workers are competent and able to complete their duties effectively.

• Collaborative Approach

The manager uses this strategy while taking into account the expertise and management team. All the staff are encouraged to participate in both the strategy creation and strategy implementation phases by using brainstorming tactics. Here, the manager performs as a coordinator. The organization’s members are urged to contribute so that the development and application of the strategy are successful.

Although this strategy follows a collective decision-making process in theory, in fact, it is not often the case because management maintains central control over the creation and execution of the plan.

• Crescive Approach

In this approach, the manager is not only responsible for creating strategies, but he also urges his subordinates to create and carry out their own strategies. The manager evaluates each individual idea for a plan, and the strategy developed through this approach is the culmination of all the successful individual proposals. Every employee must have access to enough resources from management so they can create and put into action successful initiatives.

Steps of Strategy Implementation

Below are the most important strategy implementation steps, that you must be aware of.

• Set the Goal: In order to implement the strategy successfully, it is important to set a clear and defined goal to attain the target more efficiently.
• Role Determination: Determine the role of each participant so that everyone can understand their duty to implement the strategy.
• Execution of the plan: After determining the role, one could start their tasks. The higher officials will check the progress and will make commands if required to achieve the goal successfully.
• Monitoring: One can check the overall performance of a person to ensure individual contribution in the group to implement the strategy.
• Communication: To main the productivity of the group, frequent communication is extremely important. Additionally, good commands also encourage the individual to attain the primary objectives.

Example of Strategy Implementation

In the year 1980, IBM grew to be the leading technology brand with the help of immense sales and marketplace share. Yet because the agency did not change to meet customers’ changing computing needs, it has isolated itself and become reliant on hardware sales. Over the following ten years, IBM’s influence diminished, reaching a peak with the declaration of an $8 billion second-quarter loss in 1993—at the time, the largest in American history.

As IBM’s CEO in 1993, Louis Gerstner made some revolutionary changes from products to services. IBM essentially changed its strategy, moving from being a global provider of services to a partner in shared services.

The core elements of the approach have been to:

• Give clients a high-quality generating stack rather than promoting sales of individual hardware, even if it covers rival items.
• Link employee compensation to company performance (as opposed to branch performance).
• Instead of 40+ agencies, combine advertising, marketing, and branding operations under each agency.
• Consolidate efforts in crucial centres and standardise techniques to reporting for all internal features.
• Sell off low-profit, low-growth product lines and technology (e.g. reminiscence chips, printers, non-public computers, etc.).

The new strategy adopted by IBM is hailed and praised as one of the greatest corporate turnarounds ever. The agency increased its earnings from $3 billion to $7.7 billion, sales from $64 billion to $86 billion, and inventory marketplace fee from $100 million to $180 billion during Gerstner’s leadership from 1993 to 2001.

The above-mentioned case study example uses IBM as an illustration of strategy execution to illustrate a key point. The business benefited from Gerstner’s strategy implementation, which also increased organisation revenues.

Hopefully, this article has cleared all the things related to Strategy Implementation Approaches with the help of examples and steps. Join BYJU’S to get more study materials and UGC NET Books and be prepared for the exam effectively.