BYJU’S Ad Film ‘Bapu Ki Awaz’ – “Celebrating the Mahatma Today And Always”
- Veteran actor, Padma Shri Manoj Kumar makes a comeback on the screen after 25 years
- The ad film salutes four real-life heroes who deeply reflect Mahatma Gandhi’s beliefs and philosophy to bring a change in the society
Bengaluru, October 1, 2021: To commemorate the 152nd Gandhi Jayanti, BYJU’S, today released ‘Bapu Ki Awaz’, a special film that celebrates Gandhiji’s thoughts and ideals. Featuring veteran actor Padma Shri awardee Manoj Kumar, this film celebrates four real-life heroes who have gone above and beyond to carry forward the legacy and philosophy left behind by Mahatma Gandhi in their everyday lives.
Invoking a deep sense of nostalgia, this film also marks veteran actor Padma Shri awardee Manoj Kumar’s return to the screen after 25 years as a doting grandfather who brings to life the virtues of his “favourite hero”, Bapu, by celebrating exceptional people who walk among us today.
Conceptualised by BYJU’S in-house team, Bapu Ki Awaz digital film celebrates the inspiring stories of extraordinary Indians who have brought about impactful change in the lives of others by following in Bapu’s footsteps and imbibing his ideals, values and principles. It showcases the exemplary work done by four real-life heroes – Dr. Sapan Kumar Patralekh, headmaster of a school in Jharkhand who converted roadside clay walls into blackboards to continue teaching students during the pandemic; Dr. Ganesh Rakh, a doctor with a mission to save girl children; Padma Shri Jamuna Tudu, who fought the jungle mafia to safeguard over 100+ acres of forests, and Pradhan Mantri Rashtriya Bal Puraskar awardee Kameshwar Waghmare, a 14-year old who saved two kids from drowning. These individuals and their persistence has proved time and again that we can create a better world for everyone to live in.
Speaking about the film, Padma Shri Manoj Kumar said, “It’s wonderful to be back on the screen after 25 years and especially be a part of this BYJU’S film which salutes these four beautiful souls who are overcoming challenges to create a difference in the society. I might have played a hero in patriotic movies, however, they are the real-life heroes. I hope through this film we will be able to strike a chord with today’s youth and show them the path of Bapu.”
Talking about the film, Vineet Singh, VP- Brand and Creative Strategy, BYJU’S said, “Mahatma Gandhi’s values and principles are held in high regard across the world. His teachings on Satya, Ahimsa, and Sarvodya have always encouraged millions of people. With this digital film, we at BYJU’S want to pay an ode to the Father of our Nation and inspire everyone to evoke their inner Gandhi. By bringing forth the stories of these real-life heroes, we intend to encourage our next generation to follow the path of righteousness.”
Watch the new TVC here: https://www.youtube.com/watch?v=gTAd5kwP8ok
CREDITS:
Featured Stories: Dr. Sapan Kumar Patralekh, Dr. Ganesh Rakh, Padma Shri Jamuna Tudu and Kameshwar Waghmare
Actor: Padma Shri Manoj Kumar
Child Actor: Aashna Vaishnav & Vidhaan Sharma
Concept: Hitesh Bhagia (Sr. Director – Brand & Creative Strategy, BYJU’S)
Production: Hitesh Theodore Pereira (Principal Director – Media, BYJU’S)
Directed By: Sonal Batra
Production House: Dora Digs
Produced By: Akshay Shah
Team Dora Digs: Muskan Singhal, Vikas Malhotra, Suraj Shinde, Prathamesh Kamble,
Vipul Mehta, Tushar Haware, Jitendra Kumar, Rohit Tiwari, Dinesh Malvi
DOP: Jay Charola
Editor: Falgun Busa
Screenplay: Geet Sagar
Music Director: Anand Bajpai
Associate Producer: Sebastian Francis
Line Producer: Dilip Sahoo & Team
Chief AD: Ayan Poddar & Ardra Swaroop
DI: Yash Soni
About BYJU’S:
BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.
BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeliness characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired WhiteHat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.
In 2021, BYJU’S acquired the market leader and one of the most trusted test-prep service providers in India – Aakash Educational Services Limited (ASEL), Epic and Great Learning. Taking the vision of creating active learners around the world and expanding globally, BYJU’S also launched BYJU’S Future School recently. Powered by 11,000 qualified women teachers, this is available in the USA, UK, Australia, Brazil, Indonesia and Mexico and will progressively expand to more geographies in the near future. Furthermore, BYJU’S Learning App featuring Disney was launched in the USA in July 2021, to help children ages 4–8 explore, practice, and understand math, language and reading concepts through interactive learning journeys combined with Disney’s world-class storytelling.
BYJU’S has been backed by strong and prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed ventures, Tiger Global, Owl Ventures & Qatar Investment Authority.
Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.
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