BYJU’S announced as Official Sponsor of FIFA World Cup Qatar 2022™
- Leading India-based education technology provider becomes Official Sponsor of FIFA World Cup 2022™
- As an Official FIFA World Cup 2022™ Sponsor, BYJU’S will gain access to a global platform to further champion the integration of learning and sport
National, March 24, 2022: BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™.
Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.
“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”
Byju Raveendran, BYJU’S founder, and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
With 150 million learners around the world, BYJU’S has been a global leader in tech-driven, personalised and engaging educational content and products. Within a decade of its launch, the company has expanded to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – with diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.
With corporate headquarters in Bengaluru, India, and offices in 21 countries, BYJU’S products are present in over 120 countries. They aim to instil curiosity in learning, create self-learners, and aid in better learning outcomes. BYJU’S is changing the way students learn and teachers teach through the unique blend of digital and physical learning along with cutting-edge innovations in learning experiences.
Driven by its mission to enhance human potential, BYJU’S has already empowered 3.4 million students from underserved communities with digital learning in India and aims to reach 10 million students in its home country by 2025.
The FIFA World Cup Qatar 2022TM will take place from 21 November to 18 December 2022. For more information, visit FIFA.com.
About BYJU’S:
BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET, CAT and IAS.
BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 115 million registered students and 7.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeless characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto-based maker of educational games to transform the whole offline to online learning experience. Since then, BYJU’S has expanded its family with strong partners like EPiC, Tynker, White Hat Jr, Aakash, Great Learning, Gradeup etc strengthening its portfolio of offerings and its reach globally.
Over the years, BYJU’S has built and expanded its portfolio of products and services as well as the formats that it offers like self-learning, 1:1, 1:20, phygital etc across the globe. Taking the vision of creating active learners around the world and expanding globally, BYJU’S also launched BYJU’S Future School recently. Powered by 12,000 qualified women teachers, this is available in the USA, UK, Australia, Brazil, Indonesia and Mexico and will progressively expand to more geographies in the near future. Furthermore, BYJU’S Learning App featuring Disney was launched in the USA in July 2021, to help children ages 4–8 explore, practice, and understand math, language and reading concepts through interactive learning journeys combined with Disney’s world-class storytelling.
Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.
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