Marketing vs Advertising

What is Marketing?

Marketing is structured planning, execution and a mix of different activities intended to bring buyers and sellers together for a mutually beneficial exchange of product or services. It is a process that promotes and sells products or services with the help of various tools and activities, including research and advertising.

In a nutshell, marketing is a procedure of bringing the right product to the right marketplace for the right people at the right price. Marketing is nothing but how efficiently you explain the value of your product or services to the customer, influence their mind in such a way that they will ultimately buy your product.

Also Read: Difference between Selling and Marketing

This article is ready to reckoner for all the students to learn the difference between Marketing and Advertising.

Parameters Marketing Advertising
Meaning Marketing is to understand the market condition, identify customers need and create a product Advertising is a part of the marketing process done to influence the customers’ behaviour
Feature The product, price, place, promotion, people, and process Promotion
Process Long term Short term
Scope Market research, promotion, advertisement, distribution, sales, customer satisfaction Newspaper, TV, radio, magazine, digital platform, hoardings, etc.,
Result Sales Create awareness
Focus on Create a market for existing and new product and services Grab customers attention

What is Advertising?

Advertising is a paid element of marketing that only aims in imparting information about a product or services to the audience and instigate their desire to buy them. Advertising is done on different channels such as newspaper, TV, radio, Digital platform, website, magazines, outdoor, banners, poster, etc.

Advertising is one of the expensive marketing processes. It is a technique through which a single message can be reached to hundreds of people within a second. With advertisement, people can easily identify a product or services and decide on which is most suitable for them.

Also Check: Sales and Marketing Difference

This article serves as a ready reckoner for all the students of Commerce to learn the difference between Marketing and Advertising.

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