MCQs on Branding

Branding is a strategy that organisations follow to create a unique name, logo, tagline, symbol etc. for their products or services. It helps them spread awareness about their product/company, differentiate it from competitors, establish a connection with customers and build trust.

Below is a list of multiple-choice questions and answers on Branding to help students understand the topic better.

1. Companies use ________ for the equity of a brand name to address segment needs.
   1. Brand element
   2. Brand bonding
   3. Sub-brand
   4. None of the above

Answer: c

2. If a company uses successful brand names to launch a new or modified product in a new category, this strategy is called ______.
   1. Brand extension
   2. Co-branding
   3. Line extension
   4. Multi branding

Answer: a

3. The strategy adopted by retailers and wholesalers for creating their private brand is called _______.
   1. Store brand
   2. Mega brand
   3. Brand extension
   4. Co-brand

Answer: a

4. When two brand names from different companies use the name of the same product, this branding strategy is called _______.
   1. Umbrella branding
   2. Store branding
   3. Mega branding
   4. Co-branding

Answer: d

5. The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _________.
   1. Umbrella branding
   2. Branding
   3. Mega branding
   4. Co-branding

Answer: b

6. _________ is a branding strategy of removing weaker brands and focussing a company’s marketing expenditure only on brands that can achieve top market share positions in their category.
   1. Umbrella branding
   2. Store branding
   3. Mega branding
   4. None of the above

Answer: c

7. Advertising campaigns help create awareness, recognition and even preference for a brand. But brands are not maintained by advertising but through _____.
   1. Brand dilution
   2. Brand experience
   3. Brand extension
   4. None of the above

Answer: b

8. Trademarked devices that help to identify and differentiate a brand from its competitors are called ________.
   1. Brand dilution
   2. Brand extension
   3. Brand elements
   4. None of the above

Answer: c

9. ___________ occurs when a customer feels that the company is delivering the product as its brand had promised.
   1. Brand dilution
   2. Brand extension
   3. Brand bonding
   4. None of the above

Answer: c

10. A consumer’s ability to identify a brand, recall its performance and compare it with other brands is called _________.
    1. Brand portfolio
    2. Brand extension
    3. Brand bonding
    4. Brand awareness

Answer: d

11. If a consumer does not wish to associate themselves with the brand or its products, this phenomenon is called _______.
    1. Brand portfolio
    2. Brand dilution
    3. Brand bonding
    4. Brand awareness

Answer: b

12. A set of brands and brand lines in a particular category that a company offers to its customers is called _______.
    1. Brand portfolio
    2. Brand equity
    3. Brand bonding
    4. Brand awareness

Answer: a

13. There are two aspects of a brand in a brand image – one is association and the other one is ________.
    1. Packaging
    2. Labelling
    3. Personality
    4. Awareness

Answer: c

14. Companies are leveraging the power of a successful brand name to cover a greater market area. This branding strategy is known as ______.
    1. Brand portfolio
    2. Brand relationship
    3. Brand loyalty
    4. Brand dilution

Answer: c

15. Both brand association and brand personality are a part of _________.
    1. Brand symbol
    2. Brand image
    3. Brand relationship
    4. None of the above

Answer: b

16. A brand that can assure legal protection and restrict its use to a single seller is called ___________.
    1. Trademark
    2. Brand image
    3. Brand association
    4. None of the above

Answer: a

17. __________ ensures repeat purchase and helps marketers overcome competition from other firms.
    1. Brand awareness
    2. Brand loyalty
    3. Brand association
    4. None of the above

Answer: b

18. Marketers undertake a specific type of brand promotion to help make consumers more conscious about the products they are using. This strategy is called __________.
    1. Segment brand marketing
    2. Intensive brand marketing
    3. Extensive brand marketing
    4. Interactive brand marketing

Answer: b

19. A product that is not associated with a national or private brand name is called a ________.
    1. Generic brand
    2. Co-brand
    3. Mega brand
    4. Store brand

Answer: a

20. __________ is used to check the efficiency of a particular brand among its customers.
    1. Brand bonding
    2. Brand testing
    3. Brand association
    4. Brand loyalty

Answer: b

Also See:

• Marketing vs Branding
• Branding and Packaging