MCQs on Branding

Branding is a strategy that organisations follow to create a unique name, logo, tagline, symbol etc. for their products or services. It helps them spread awareness about their product/company, differentiate it from competitors, establish a connection with customers and build trust.

Below is a list of multiple-choice questions and answers on Branding to help students understand the topic better.

  1. Companies use ________ for the equity of a brand name to address segment needs.
    1. Brand element
    2. Brand bonding
    3. Sub-brand
    4. None of the above
  2. Answer: c

  3. If a company uses successful brand names to launch a new or modified product in a new category, this strategy is called ______.
    1. Brand extension
    2. Co-branding
    3. Line extension
    4. Multi branding
  4. Answer: a

  5. The strategy adopted by retailers and wholesalers for creating their private brand is called _______.
    1. Store brand
    2. Mega brand
    3. Brand extension
    4. Co-brand
  6. Answer: a

  7. When two brand names from different companies use the name of the same product, this branding strategy is called _______.
    1. Umbrella branding
    2. Store branding
    3. Mega branding
    4. Co-branding
  8. Answer: d

  9. The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _________.
    1. Umbrella branding
    2. Branding
    3. Mega branding
    4. Co-branding
  10. Answer: b

  11. _________ is a branding strategy of removing weaker brands and focussing a company’s marketing expenditure only on brands that can achieve top market share positions in their category.
    1. Umbrella branding
    2. Store branding
    3. Mega branding
    4. None of the above
  12. Answer: c

  13. Advertising campaigns help create awareness, recognition and even preference for a brand. But brands are not maintained by advertising but through _____.
    1. Brand dilution
    2. Brand experience
    3. Brand extension
    4. None of the above
  14. Answer: b

  15. Trademarked devices that help to identify and differentiate a brand from its competitors are called ________.
    1. Brand dilution
    2. Brand extension
    3. Brand elements
    4. None of the above
  16. Answer: c

  17. ___________ occurs when a customer feels that the company is delivering the product as its brand had promised.
    1. Brand dilution
    2. Brand extension
    3. Brand bonding
    4. None of the above
  18. Answer: c

  19. A consumer’s ability to identify a brand, recall its performance and compare it with other brands is called _________.
    1. Brand portfolio
    2. Brand extension
    3. Brand bonding
    4. Brand awareness
  20. Answer: d

  21. If a consumer does not wish to associate themselves with the brand or its products, this phenomenon is called _______.
    1. Brand portfolio
    2. Brand dilution
    3. Brand bonding
    4. Brand awareness
  22. Answer: b

  23. A set of brands and brand lines in a particular category that a company offers to its customers is called _______.
    1. Brand portfolio
    2. Brand equity
    3. Brand bonding
    4. Brand awareness
  24. Answer: a

  25. There are two aspects of a brand in a brand image – one is association and the other one is ________.
    1. Packaging
    2. Labelling
    3. Personality
    4. Awareness
  26. Answer: c

  27. Companies are leveraging the power of a successful brand name to cover a greater market area. This branding strategy is known as ______.
    1. Brand portfolio
    2. Brand relationship
    3. Brand loyalty
    4. Brand dilution
  28. Answer: c

  29. Both brand association and brand personality are a part of _________.
    1. Brand symbol
    2. Brand image
    3. Brand relationship
    4. None of the above
  30. Answer: b

  31. A brand that can assure legal protection and restrict its use to a single seller is called ___________.
    1. Trademark
    2. Brand image
    3. Brand association
    4. None of the above
  32. Answer: a

  33. __________ ensures repeat purchase and helps marketers overcome competition from other firms.
    1. Brand awareness
    2. Brand loyalty
    3. Brand association
    4. None of the above
  34. Answer: b

  35. Marketers undertake a specific type of brand promotion to help make consumers more conscious about the products they are using. This strategy is called __________.
    1. Segment brand marketing
    2. Intensive brand marketing
    3. Extensive brand marketing
    4. Interactive brand marketing
  36. Answer: b

  37. A product that is not associated with a national or private brand name is called a ________.
    1. Generic brand
    2. Co-brand
    3. Mega brand
    4. Store brand
  38. Answer: a

  39. __________ is used to check the efficiency of a particular brand among its customers.
    1. Brand bonding
    2. Brand testing
    3. Brand association
    4. Brand loyalty
  40. Answer: b

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