Difference Between Qualitative and Quantitative Research

Understanding the difference between Qualitative and Quantitative Research is to understand the key fields of research and learning to differentiate between one and the other. In the field of business, science and technology, economics, etc, they use two standard ways of conducting research. One is qualitative research and other is quantitative research. Quantitative research uses statistical and logical observations to get the conclusion whereas the qualitative search relies on the verbal and written data. Now, in this article, we are going to discuss the difference between qualitative and quantitative research of different data sets.

Qualitative Research Definition

Qualitative research is used to gain an understanding of human behaviour, intentions, attitudes, experience, etc., based on the observation and the interpretation of the people. It is an unstructured and exploratory technique that deals with the highly complex phenomena which are not possible.

Quantitative Research Definition

Quantitative research method relies on the methods of natural sciences, that develops hard facts and numerical data. it establishes the cause and effect relationship between two variables using different statistical, computational, and statistical methods. As the results are accurately and precisely measured, this research method is also termed as “Empirical Research”.

Key Differences between Qualitative and Quantitative Research

Quantitative research is a more methodical approach to solving problems by generating and using data, this method is much more methodical in solving. This form of research is used in quantifying data and variables into concrete data. The surveys used in the Quantitative Research includes online surveys, paper surveys and other forms of survey used to complete the research.

Difference between Qualitative and Quantitative Research

Qualitative Research

Quantitative Research

A method for developing a better understanding of human and social sciences, in understanding human behaviour and personalities better It is the method used to generate numerical data by using a lot of techniques such as logical, statistical and mathematical techniques
It employees a subjective approach It employees an objective approach
Qualitative research is holistic in nature Quantitative Research is particularistic in nature
The reasoning used to synthesis data in this research is inductive The reasoning used to synthesis data in this research is deductive
This method involves a process-oriented inquiry This method does not involve a process-oriented inquiry
It develops the initial understanding of data It recommends a final course of action
The data taken in the Qualitative research method is pretty verbal The data taken in this method is pretty measurable
The objective of this research method is to engage and discover various ideas The main objective of Quantitative research is to examine the cause and effect between the variables
It is one of the exploratory research type methods It is a conclusive research type method

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