(a) Making assumptions about the future. (b) Evaluating different proposals in light of the objectives to be achieved. (c) Allocation of jobs... View Article
Product refers to the item or the goods that are being sold. It is the item based on which the other elements of marketing are determined. The... View Article
Advertising is the process of promoting products or services of a business by using paid promotional channels for the mass mediums like ads,... View Article
Direct marketing is that element of promotion mix in which promotion is done for the product or service to the target customer without the... View Article
(a) they aim at influencing the behaviour of human beings. (b) they are general guidelines to action but do not provide readymade solutions to... View Article
(a) Promotion (b) Price (c) Place (d) Product Answer: b. Price Price is the only marketing mix element that has the potential to create... View Article
The different types of equity share capital are as follows: Authorised capital Issued capital Subscribed capital Paid-up capital Called up... View Article
Preference shares are a mixture of debt and equity, they behave as equity by carrying the element of risk as the principal is not secured while... View Article
Equity shares provide the capacity to voting rights for its holders while preference shares do not provide voting rights to its holders. The... View Article
Equity share capital is called risk capital because equity shareholders are the last to receive returns in a company, that return is only... View Article
Equity share is the share that is issued by the company for the general public, the equity shares are non-redeemable in nature. Preference... View Article
Equity shares are regarded as sources of long term financing for the company. These are issued by the company to the general public for raising... View Article
Quantity demanded of a commodity refers to that quantity of any commodity that people are willing to buy at a particular price at a particular... View Article
In the testing cycle of software, a bug usually acts as the most crucial entity. Two of the most important attributes that one can assign to a... View Article
