Archives

The Badrutt’s Palace Hotel in St. Moritz’s point of differentiation is the historical building, a landmark in St. Moritz. Which marketing mix tool is being used by Badrutt’s Palace to attract customers to the hotel?

Promotion Price Place Product None of the above, the building of a hotel is not part of the marketing mix. Answer option D: Product... View Article

Why does McDonald’s Switzerland communicate the prime burger’s advertisements with the add-on ‘by René Schudel’?

To promote the popularity of the Chef outside of television shows. Customers know and trust the name René Schudel as being of good... View Article

Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Greg’s want has now become a(n) ________.

Need Necessity Desire Concern Demand Answer option E: Demand Explanation: Market demand is the absolute amount of quantity requested... View Article

The fact that customers have to pay for their hotel stay in advance, before living the actual experience, is a typical example of a service marketing characteristic called:

Intangibility Variability Inseparability Perishability None of the above Answer option A: Intangibility Explanation: In marketing... View Article

Target marketing is done:

When defining the brand's positioning Directly after the SWOT analysis Before defining the marketing objectives Independently of any process... View Article

A ________ is the set of actual and potential buyers of a product or service.

Segment Market Subsidiary Focus group Consumer group Answer option B: Market Explanation: A market is where people can assemble to work... View Article

Market segmentation is necessary because:

Consumers do not have homogenous preferences. It allows analysis and measurement of results more effectively. It facilitates the allocation... View Article

A brand’s ________ is the way the brand is perceived by its target market, on important attributes.

Marketing strategy Competitive advantage Differentiation strategy Positioning None of the above is correct Answer option D. Positioning... View Article

When developing a SWOT analysis, what is/are the main characteristic(s) of a strength?

It is important to your competitor It is an internal resource and/or capacity It is perceived as a value by the potential customer Only b)... View Article

The set of marketing tools a firm uses to implement its marketing strategy is called the:

Promotion mix Product mix Market offer Marketing mix Differentiation activities Answer option D: Marketing mix Explanation: The... View Article

Selecting which segments of a potential market to serve is called:

Target marketing Segmentation Positioning Customisation None of the above Answer option A: Target marketing Explanation: A target... View Article

21 Oct 2021: UPSC Exam Comprehensive News Analysis

Oct 21st, 2021, CNA:- Download PDF Here TABLE OF CONTENTS A. GS 1 Related B. GS 2 Related INTERNATIONAL RELATIONS 1. Indian team meets Taliban... View Article

The mass of a car is 1000 kg. How much work is required to be done on it to make it move with a speed of 36 km/h?

1) 2.5 × 104 J 2) 5 × 103 J 3) 500 J 4) 5 × 104 J Answer: 4) 5 × 104 J Solution: Kinetic Energy =... View Article

A ball dropped from a height of 4m rebounds to a height of 2.4m after hitting the ground. Then the percentage of energy lost is

1) 40 2) 50 3) 30 4) 600 Answer: 1) 40 Solution: Percentage of energy lost = [(E1 - E2)/E1] x 100% = [1 - E2/E1] x 100% = [1 -... View Article

A ball is allowed to fall from a height of 20m. If there is a 30% loss of energy due to impact, then after one impact ball will go up to

1) 18 m 2) 16 m 3) 12 m 4) 14 m Answer: 4) 14 m Solution: Energy loss = 30 % P.E = 70 % of the original P.E mgh' = 0.7(mgh)... View Article

A ball is released from a certain height. It loses 50% of its kinetic energy on striking the ground. It will attain a height again equal to

1) One fourth the initial height 2) Half the initial height 3) Three fourth initial height 4) None of these Answer: 2) Half the initial... View Article

Which of the following is a unit of energy

1) Unit 2) Watt 3) Horse Power 4) None Answer: 4) None Solution: Watt and Horsepower are units of power... View Article

A constant power P is applied to a car starting from rest. If v is the velocity of the car at time t, then

1) v ∝ t 2) v ∝ 1/t 3) v ∝ √t 4) v ∝ 1/√t Answer: 3) v ∝ √t... View Article

A 20 kg of ball moving with a velocity 6 ms^-1 collides with a 30 kg of ball initially at rest. If both of them coalesce, then the final velocity of the combined mass is

1) 6 ms-1 2) 5 ms-1 3) 3.6 ms-1 4) 2.4 ms-1 5) 1.2 ms-1 Answer: 4) 2.4 ms-1 Solution: From the law of conservation of momentum... View Article

A body of mass m₁ collides elastically with another body of mass m₂ at rest. If the velocity of m₁ after collision becomes 2/3 times its initial velocity, the ratio of their masses is

1) 1 : 5 2) 5 : 1 3) 5 : 2 4) 2 : 5 Answer: 2) 5 : 1 Solution: Final velocity, v1 = (2/3)u1 In elastic collision, The second ball... View Article

M	T	W	T	F	S	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30	31