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An important key success factor for a Palace hotel in Paris is

A particular location A Michelin-starred restaurant A good concierge service A swimming pool High-quality furniture All of the above... View Article

Defining the business model and marketplace of a hotel unit is fundamental before starting the marketing planning process because

It gives a clear idea of what the existing supply is in the market. It allows the identification of potential demand for the hotel unit. It... View Article

What entry mode has Starbucks used to enter the coffee capsule market when developing the new capsule brand Verismo?

Market development Internal venture Strategic alliance Acquisition Product development Answer option B: Internal venture Explanation:... View Article

The potential market of a 4-star hotel in Barcelona is composed of:

The hotel's actual customers and its competitors' customers who are willing to come back. The hotel's actual and past customers who have been... View Article

Which of the following influences customer behavior in five-star hotels?

The client's previous experiences The client's perception of luxury The client's stage in the buying process All of the above None of the... View Article

The Badrutt’s Palace Hotel in St. Moritz’s point of differentiation is the historical building, a landmark in St. Moritz. Which marketing mix tool is being used by Badrutt’s Palace to attract customers to the hotel?

Promotion Price Place Product None of the above, the building of a hotel is not part of the marketing mix. Answer option D: Product... View Article

Why does McDonald’s Switzerland communicate the prime burger’s advertisements with the add-on ‘by René Schudel’?

To promote the popularity of the Chef outside of television shows. Customers know and trust the name René Schudel as being of good... View Article

Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Greg’s want has now become a(n) ________.

Need Necessity Desire Concern Demand Answer option E: Demand Explanation: Market demand is the absolute amount of quantity requested... View Article

The fact that customers have to pay for their hotel stay in advance, before living the actual experience, is a typical example of a service marketing characteristic called:

Intangibility Variability Inseparability Perishability None of the above Answer option A: Intangibility Explanation: In marketing... View Article

Target marketing is done:

When defining the brand's positioning Directly after the SWOT analysis Before defining the marketing objectives Independently of any process... View Article

A ________ is the set of actual and potential buyers of a product or service.

Segment Market Subsidiary Focus group Consumer group Answer option B: Market Explanation: A market is where people can assemble to work... View Article

Market segmentation is necessary because:

Consumers do not have homogenous preferences. It allows analysis and measurement of results more effectively. It facilitates the allocation... View Article

A brand’s ________ is the way the brand is perceived by its target market, on important attributes.

Marketing strategy Competitive advantage Differentiation strategy Positioning None of the above is correct Answer option D. Positioning... View Article

When developing a SWOT analysis, what is/are the main characteristic(s) of a strength?

It is important to your competitor It is an internal resource and/or capacity It is perceived as a value by the potential customer Only b)... View Article

The set of marketing tools a firm uses to implement its marketing strategy is called the:

Promotion mix Product mix Market offer Marketing mix Differentiation activities Answer option D: Marketing mix Explanation: The... View Article

Selecting which segments of a potential market to serve is called:

Target marketing Segmentation Positioning Customisation None of the above Answer option A: Target marketing Explanation: A target... View Article

21 Oct 2021: UPSC Exam Comprehensive News Analysis

Oct 21st, 2021, CNA:- Download PDF Here TABLE OF CONTENTS A. GS 1 Related B. GS 2 Related INTERNATIONAL RELATIONS 1. Indian team meets Taliban... View Article

The mass of a car is 1000 kg. How much work is required to be done on it to make it move with a speed of 36 km/h?

1) 2.5 × 104 J 2) 5 × 103 J 3) 500 J 4) 5 × 104 J Answer: 4) 5 × 104 J Solution: Kinetic Energy =... View Article

A ball dropped from a height of 4m rebounds to a height of 2.4m after hitting the ground. Then the percentage of energy lost is

1) 40 2) 50 3) 30 4) 600 Answer: 1) 40 Solution: Percentage of energy lost = [(E1 - E2)/E1] x 100% = [1 - E2/E1] x 100% = [1 -... View Article

A ball is allowed to fall from a height of 20m. If there is a 30% loss of energy due to impact, then after one impact ball will go up to

1) 18 m 2) 16 m 3) 12 m 4) 14 m Answer: 4) 14 m Solution: Energy loss = 30 % P.E = 70 % of the original P.E mgh' = 0.7(mgh)... View Article

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