Place and Place Mix

PLACE

  • It refers to the location where the products are available and can be sold or purchased.
  •  Buyers can purchase products either from physical markets or from virtual (online) markets.

PLACE MIX

  • This element of marketing mix is concerned with taking decisions in order to make product available to the customer for purchase and consumption.
  •  It is important that the product is available at the right place and at the right time.

There are four elements of Place Mix:

1. Channel of Distribution
2. Types of channel
3. Components of physical distribution
4. Factors determining the choice of channel

Leave a Comment

Your Mobile number and Email id will not be published. Required fields are marked *

*

*