Place and Place Mix


  • It refers to the location where the products are available and can be sold or purchased.
  •  Buyers can purchase products either from physical markets or from virtual (online) markets.


  • This element of marketing mix is concerned with taking decisions in order to make product available to the customer for purchase and consumption.
  •  It is important that the product is available at the right place and at the right time.

There are four elements of Place Mix:
(1) Channel of Distribution
(2) Types of channel
(3) Components of physical distribution
(4) Factors determining choice of channel

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