Place and Place Mix

PLACE

• It refers to the location where the products are available and can be sold or purchased.

•  Buyers can purchase products either from physical markets or from virtual (online) markets.

PLACE MIX

• This element of marketing mix is concerned with taking decisions in order to make product available to the customer for purchase and consumption.

•  It is important that the product is available at the right place and at the right time.

There are four elements of Place Mix:
(1) Channel of Distribution
(2) Types of channel
(3) Components of physical distribution
(4) Factors determining choice of channel