MEANING OF PRODUCT AND PRODUCT MIX
- It refers to goods or services or anything which can be exchanged for a price.
- Products can be of two types –
(a) Tangible Product (physical form) and
(b) Intangible Product (Services form)
- For Example: Soap, Toothpaste, Computer, Mobile etc.
“Product mix” means the total number of products and items that a particular marketer offers to the market.
MAJOR COMPONENTS OF PRODUCT MIX ARE
What is branding? Why the three components are included in the Product Mix?