What Is The Full Form Of CTR?
The full form of CTR is Click-Through Rate.
CTR is a metric for measuring the total number of clicks that an advertiser receives on their posted ads on a per number of impressions basis. It is a measure of showing how many people click your ad out of the people who click on it. Basically, CTR gauges how well your keywords and ads perform among your target audience.
Click-through rate is the ratio of viewers who clicked on the link to the total number of viewers who go through an online advertisement. It measures the success of an advertising campaign online for any given website. It also measures the effectiveness of newsletters and email campaigns. The CTR inevitably varies tremendously among various campaigns.
Formula of CTR
Click-through rate is the total number of clicks received on an ad divided by the total number of times the ad is displayed.
Clicks ÷ Impressions = CTR
Thus, if you had 100 impressions and 10 clicks, then your CTR turns out to be 10%.
CTR = (Measured Ad Impressions / Measured Clicks) × 100
Characteristics of CTR
- Your click-through rates act as a litmus test for how your web contents are performing at present.
- A low CTR indicates that something is wrong with your website representation, ads, overall SEO, content quality, etc.
- Segmenting your target audience, using effective copies and headlines, speaking about what they need, and grabbing their attention the right way leads to a higher CTR.
- A significant boost in the CTR indicates significant growth in business.
Benefits of a High CTR
- There’s an increase in the conversion rate of leads down the funnel.
- High CTR boosts the organic search results- thus leading to a better SEO and ranking.
- The ad impression share for every post remains high.
- More people see and engage with the intended website along with its owner’s emails.
- Better clicks lead to more organic social shares from the audience (through word of mouth), and you get free clicks from the Social Ads.
Good CTR Examples
- The click-through rates of Facebook ads range from 0.5% to 1.6%.
- According to Wordstream, the average Adwords CTR for paid ads is 0.35% (on display) and 1.91% (on search).
Importance of CTR
- Without a high click-through rate, your ads are not performing at their peak.
- A low CTR may increase your ad costs, while a high CTR gets a better ROI (Return on Investment).
- Your ads may not show up well in cases of low CTR. They organically rank up with a better reach when the CTR is high.
- You can assess the type of content you are sharing and make necessary changes by assessing the fluctuations in the CTR.