What is shoonya campaign

NITI Aayog, with Rocky Mountain Institute (RMI) and RMI India’s support, on September 15, 2021, launched the Shoonya Campaign. It is an initiative to promote zero-pollution delivery vehicles by working with consumers and the industry. The campaign aims to accelerate the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.

As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote the industry’s efforts towards transitioning to EVs for final-mile deliveries. An online tracking platform will share the campaign’s impact through data such as vehicle kilometers electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.

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