Who gets the prime rate?

The preferred customers of the commercial banks get the prime rate. The individual banks determine the prime rate and it is not determined by the Fed. However, the Federal Open Market Committee establishes the federal fund rates which influences the prime rate. You can read about The Reserve Bank of India: Functions and Composition in the given link.

Further readings:

1. Non Performing Assets (NPA) – Facts for UPSC GS-III
2. Monetary Policy – Objectives, Roles and Instruments