Which of the following events will cause retained earnings to increase?
Dividends declared by the board of directors. Net income reported for the period. Issuance of stock in exchange for cash.... View Article
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Assets, liabilities, and stockholders’ equity are all found within which of the following financial statements?
Balance sheet. Statement of stockholders’ equity. The investing activities section of the Statement of cash flows. Income statement. Answer a.... View Article
Which of the following assumptions implies that the assets and liabilities of the business are accounted for separately from the assets and liabilities of the owners?
Historical cost principle. Continuity assumption. Monetary unit assumption. Separate entity assumption. Answer d. Separate entity assumption Explanation: A separate business... View Article
Which of the following equations is the balance sheet equation?
Assets + Stockholders Equity = Liabilities. Assets + Liabilities = Stockholders’ Equity. Assets = Liabilities + Stockholders’ Equity. Assets =... View Article
Which financial statement would you utilise to determine whether a company will be able to pay liabilities that are due in 30 days?
Income statement. Balance sheet. Statement of cash flows. Statement of stockholders’ equity. Answer b. Balance sheet Explanation: In accounting, a... View Article
Which of the following accounts would be reported as assets on the balance sheet?
Cash, retained earnings, and accounts receivable. Cash, accounts payable, and notes payable. Cash, accounts receivable, and inventories. Inventories, property and... View Article
What financial statement would you look at to determine the dividends declared by a business?
Balance sheet. Statement of stockholders’ equity. Statement of cash flows. Income statement. Answer b. Statement of stockholders’ equity Explanation: Statement... View Article
Which of the following is considered to be an expense on the income statement?
Wages payable. Notes payable. Accounts payable. Cost of goods sold. Answer d. Cost of goods sold Explanation: Cost of goods... View Article
Which of the following examples represent a micro-environmental force that will influence the activity of a five-star hotel in Verbier?
The snow conditions seem to be extremely favorable this winter. The newly opened W Hotel Verbier with its international brand... View Article
Families are an interesting potential market for Burger King because
They usually have a double income and therefore, high purchasing power. Children love going to restaurants with children’s menus. Children... View Article
One of the macro-environmental forces that impacts a 4-star Golf Hotel in Crans Montana Resort, in particular, is the following:
The increasing energy costs The increasing number of consumers looking for a work-life balance The decreasing number of people per... View Article
Dividing a potential market into groups based on their motivation, attitudes, frequency, or relationship with a brand is called:
Behavioral segmentation Psychographic segmentation Geographic segmentation Demographic segmentation Technological segmentation None of the above is correct. Answer option A: Behavioral... View Article
Identify the correct sentence:
Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level. Differentiation is... View Article
Complete the following sentence: A brand______________
Requires daily management and regular change in consumer perception with the help of the marketing mix Helps to differentiate a... View Article
The competitive forces by Michael Porter, talk about high substitute products in a market when:
Customers have many choices Customers are very price sensitive Competition is very intense Switching costs are high for customers Both... View Article
Luxury hotels that hire a celebrity chef to promote their restaurant adopt the following branding strategy:
Brand extension Line extension Co-branding Individual brand for each product line New brand None of the above is correct Answer... View Article
Which is the right sequence within the marketing planning process?
SWOT → Macro environmental analysis → Micro environmental analysis, including competitor analysis → Marketing Objectives SWOT → Marketing Objectives →... View Article
According to Kotler, an attractive target market for a business needs to be as follows:
Measurable, specific, attractive, important Profitable, sustainable, unique, realistic Specific, social, economic, structured Realistic, accessible, significant, measurable Accessible, actionable, measurable, substantial... View Article
An important key success factor for a Palace hotel in Paris is
A particular location A Michelin-starred restaurant A good concierge service A swimming pool High-quality furniture All of the above Answer... View Article
Defining the business model and marketplace of a hotel unit is fundamental before starting the marketing planning process because
It gives a clear idea of what the existing supply is in the market. It allows the identification of potential... View Article
