Question

Which of the following examples represent a micro-environmental force that will influence the activity of a five-star hotel in Verbier?

• A. The snow conditions seem to be extremely favorable this winter.
• B. The newly opened W Hotel Verbier with its international brand awareness.
• C. New solutions that have been developed in the area of mobile applications, allow booking hotel rooms combined with ski passes for a lower price.
• D. The recently voted Swiss regulation that limits the number of secondary residences, even in mountain villages.
• E. The company that manages Verbier ski lifts decided to increase its prices for the next season.
• F. All of the above

Answer 1

The correct option is B

The newly opened W Hotel Verbier with its international brand awareness.

Answer option B: The newly opened W Hotel Verbier with its international brand awareness.

Explanation: Micro-environment alludes to the environment which is in direct contact with an organisation and influences the normal exercises of business directly. It is an assortment of powers or factors that are near the association and can impact the exhibition just as the everyday exercises of the firm. The six parts of the micro-environment are a company, suppliers, marketing intermediaries, competitors, the general public, and the customers.