UPSC Exam Preparation: Topic of the Day – Mahila e-Haat
The government launched “Mahila e-Haat”, an online marketing platform for women IN 2016. It is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs. It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives conducted by Union Women and Child Development Ministry and Rashtriya Mahila Kosh (RMK)
To act as a catalyst by providing a web based marketing platform to the women entrepreneurs to directly sell to the buyers.
What does it do?
- It is a unique online platform where participants can display their products.
- It will provide access to markets to thousands of women who make products and are spread all over the country but have little access to markets.
- Women can also showcase services being provided by them which reflect creative potentiale.g. tailoring.
Who can participate?
Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women Self Help Groups (SHGs) desiring to market their legal products/services after indemnifying Rashtriya Mahila Kosh from any or all acts of the transactions.
E-Haat requires a mobile number only, as entire business of E-Haat can be handled through a mobile by the producer. Going ahead, Mahila E-Haat will be integrated with e-commerce portals to provide a larger platform for selling and buying. Further, it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape. The Mahila E-Haat will also help to meet the goal of financial inclusion of women and it is a big step forward for empowerment of women.