Topic of the Day – Mahila e-Haat

UPSC Exam Preparation: Topic of the Day – Mahila e-Haat

The government launched “Mahila e-Haat”, an online marketing platform for women IN 2016. It is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs. It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives conducted by Union Women and Child Development Ministry and Rashtriya Mahila Kosh (RMK)

 

Mission:

To act as a catalyst by providing a web based marketing platform to the women entrepreneurs to directly sell to the buyers.

 

What does it do?

  • It is a unique online platform where participants can display their products.
  • It will provide access to markets to thousands of women who make products and are spread all over the country but have little access to markets.
  • Women can also showcase services being provided by them which reflect creative potentiale.g. tailoring.

 

 

Who can participate?

Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women Self Help Groups (SHGs) desiring to market their legal products/services after indemnifying Rashtriya Mahila Kosh from any or all acts of the transactions.

 

 

E-Haat requires a mobile number only, as entire business of E-Haat can be handled through a mobile by the producer. Going ahead, Mahila E-Haat will be integrated with e-commerce portals to provide a larger platform for selling and buying. Further, it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape. The Mahila E-Haat will also help to meet the goal of financial inclusion of women and it is a big step forward for empowerment of women.

 

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