What is ERP?
The full form of ERP is Enterprise Resource Planning. It is a popular business management software preferred by many organisations and enterprises to uplift their business quality and efficiency. It has the ability to store, manage and diagnose data from several company actions such as distribution of services, sales and marketing, product planning, payment and more.
What is CRM?
The full form of CRM is Customer Relationship Management. It is a technique to maintain the relationship with the existing customers as well as coming consumers to support the growth of the organisation. Talking about the current fast-paced world, CRM is widely used by all growing industries.
You can also explore the full form of CRM and full form of ERP and their features in detail.
Differences between ERP and CRM
|
S.No |
ERP |
CRM |
| 1 | The full form of ERP is Enterprise Resource Planning. | The full form of CRM is Customer Relationship Management. |
| 2 | This software supports organisations to handle and maintain their enterprise processes. | This software helps in promoting and maintaining consumer contact with the organisation. |
| 3 | It is the superset of SAP (Systems, Applications and Products). | It is the subset of SAP (Systems, Applications and Products). |
| 4 | It comes under back-office operations. | It comes under front office operations. |
| 5 | ERP is a centralised method that helps in streamlining all the operations. | CRM is a platform for converting consumers into potential clients. |
| 6 | It is a web-based application. | It is a web-based solution. |
| 7 | It concentrated more on organisation growth and efficiency. | It concentrated more on the connection between the customer and the organisation. |
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