A promotion mix refers to a set of different marketing approaches or strategies that are used by a marketer for optimising the existing... View Article
Physical evidence in marketing mix refers to the physical environment that is experienced by the customers at the time of interaction with the... View Article
(A) Organisational objective (B) Social objective (C) Personal objective (D) Both Social and Personal objective Answer: B. Social objective... View Article
People are a very important part of the marketing mix in the current times. People consist of those individuals who are directly or indirectly... View Article
The marketing mix is important for the business in the following ways: It helps in understanding what kind of value the product or services... View Article
Packaging is the process of beautifying a product that is used by businesses to encourage potential buyers to initiate the purchase. Packaging... View Article
The USA or the United States of America is a mixed economy and presents the characteristics of both socialism and capitalism. Also read:... View Article
Price is important in the marketing mix because it reflects the marketer’s perspective about the value of the product or service that they... View Article
Price refers to the amount that customers need to pay for purchasing the product or service offered by the business. Pricing strategy should be... View Article
Product mix refers to the complete set of products or services that are offered by a firm. The product mix consists of product lines, which are a... View Article
The expression marketing mix was coined by E.J.McCarthy. Also read: Marketing Philosophies MCQs on Marketing Mix What Is the Difference... View Article
Service marketing mix consists of different elements of service marketing that is used by companies for communicating organisational and brand... View Article
Marketing mix refers to the set of actions or tactics that are used by the business to promote its products or services. Also read: Marketing... View Article
The types of debentures are as follows: Registered Debentures Bearer Debentures Convertible Debentures Non-convertible Debentures Secured... View Article
