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Which of the following equations is the balance sheet equation?

Assets + Stockholders Equity = Liabilities. Assets + Liabilities = Stockholders' Equity. Assets = Liabilities + Stockholders' Equity. Assets... View Article

Which financial statement would you utilise to determine whether a company will be able to pay liabilities that are due in 30 days?

Income statement. Balance sheet. Statement of cash flows. Statement of stockholders' equity. Answer b. Balance sheet Explanation: In... View Article

Which of the following accounts would be reported as assets on the balance sheet?

Cash, retained earnings, and accounts receivable. Cash, accounts payable, and notes payable. Cash, accounts receivable, and inventories.... View Article

What financial statement would you look at to determine the dividends declared by a business?

Balance sheet. Statement of stockholders' equity. Statement of cash flows. Income statement. Answer b. Statement of stockholders' equity... View Article

Which of the following is considered to be an expense on the income statement?

Wages payable. Notes payable. Accounts payable. Cost of goods sold. Answer d. Cost of goods sold Explanation: Cost of goods sold (COGS)... View Article

Which of the following examples represent a micro-environmental force that will influence the activity of a five-star hotel in Verbier?

The snow conditions seem to be extremely favorable this winter. The newly opened W Hotel Verbier with its international brand awareness. New... View Article

Families are an interesting potential market for Burger King because

They usually have a double income and therefore, high purchasing power. Children love going to restaurants with children's menus. Children... View Article

One of the macro-environmental forces that impacts a 4-star Golf Hotel in Crans Montana Resort, in particular, is the following:

The increasing energy costs The increasing number of consumers looking for a work-life balance The decreasing number of people per household... View Article

Dividing a potential market into groups based on their motivation, attitudes, frequency, or relationship with a brand is called:

Behavioral segmentation Psychographic segmentation Geographic segmentation Demographic segmentation Technological segmentation None of the... View Article

Identify the correct sentence:

Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level. Differentiation is based... View Article

Complete the following sentence: A brand______________

Requires daily management and regular change in consumer perception with the help of the marketing mix Helps to differentiate a product or a... View Article

The competitive forces by Michael Porter, talk about high substitute products in a market when:

Customers have many choices Customers are very price sensitive Competition is very intense Switching costs are high for customers Both a)... View Article

Luxury hotels that hire a celebrity chef to promote their restaurant adopt the following branding strategy:

Brand extension Line extension Co-branding Individual brand for each product line New brand None of the above is correct Answer option... View Article

Which is the right sequence within the marketing planning process?

SWOT → Macro environmental analysis → Micro environmental analysis, including competitor analysis → Marketing Objectives SWOT... View Article

According to Kotler, an attractive target market for a business needs to be as follows:

Measurable, specific, attractive, important Profitable, sustainable, unique, realistic Specific, social, economic, structured Realistic,... View Article

An important key success factor for a Palace hotel in Paris is

A particular location A Michelin-starred restaurant A good concierge service A swimming pool High-quality furniture All of the above... View Article

Defining the business model and marketplace of a hotel unit is fundamental before starting the marketing planning process because

It gives a clear idea of what the existing supply is in the market. It allows the identification of potential demand for the hotel unit. It... View Article

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