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Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?

AutoPlay- a car audio system that has a market share in a market that has been growing constantly Boosh- a... View Article

Susan Hart, the manager of a children’s boutique collects data from her monthly records of sales, costs, and cash flow. In this case, Susan is making use of ______ databases.

Internal Dialog Secondary Historical External Answer A. Internal Explanation: Internal database is a set of any assortment of business information... View Article

BlueBear is a shoe manufacturer based in the U.S. Which of the following indicates that the company is following a market development strategy?

BlueBear adds a line of leather purses to its offerings in the U.S. markets. BlueBear introduces a line of children’s... View Article

According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ______.

Dogs Question marks Stars Cash cows Heroes Answer C. Stars Explanation: In marketing, the BCG matrix is a tool that... View Article

Information collected from commercial online databases or through internet search engines are examples of ____ data.

Ethnographic Experimental Primary First-hand Secondary Answer E. Secondary Explanation: Secondary data is the information that has been gathered in the... View Article

Casual Research is used to _____.

Collect information on the attitudes of consumers Test hypotheses about cause and effect relationships Generate hypotheses about the causes of... View Article

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target?

Business market Government market Consumer market Reseller market Retail market Answer A. Business market Explanation: The business market is an... View Article

JetBlue’s promise to put ‘You above all’ by bringing humanity back to travel is their ____.

Value proposition Selling concept Production concept Market offering Segmentation strategy Answer A. Value Proposition Explanation: A value proposition is a... View Article

Ecobean, a chain of cafes, has introduced a special shopper card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of______.

Product adaptation Diversification Product development Market development Market penetration Answer E. Market penetration Explanation: Market penetration is an estimate of... View Article

Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

Market sentiment Market growth rate Brand image Relative market share Return on marketing investment Answer B. Market growth rate Explanation:... View Article

According to the five-step model of the marketing process, the first step in marketing is ______.

Understanding the marketplace, and customer needs and wants Engaging customers, building profitable relationships and creating customer delight Capturing value from... View Article

Dividing a market into several sections of customers is known as ______.

Marketing positioning Value engineering Mass customisation Market segmentation Undifferentiated marketing Answer D. Market segmentation Explanation: Market segmentation is the act... View Article

The responsibility for setting a company’s mission, objectives, broad strategies, and policies primarily lies with its ______.

Finance department Human resource managers Top management Marketing managers Research department Answer C. Top management Explanation: Top management is composed... View Article

_______ is the final step in the marketing research process.

Determining a research approach Interpreting and reporting findings Engaging in secondary research Collecting and analysing data Developing the research plan... View Article

A consumer who is potentially profitable but not loyal to a firm’s offerings are referred to as a _____.

Butterfly Barnacle Stranger True friend True believer Answer A. Butterfly Explanation: Butterflies are not especially loyal; however, they spend huge... View Article

_____ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

Political science Sociobiology Demography Environmental studies Behavioral ecology Answer C. Demography Explanation: Demography is a statistical tool that organisations use... View Article

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