Casual Research is used to _____.

  1. Collect information on the attitudes of consumers
  2. Test hypotheses about cause and effect relationships
  3. Generate hypotheses about the causes of a marketing problem
  4. Gather preliminary data to define problems and their underlying causes
  5. Collect information on the demographics of customers

Answer B. Test hypotheses about cause and effect relationships

Explanation: Casual Research is the most modern exploration market analyst conduct. It will probably build up causal connections—cause and effect—between at least two variables. With casual research, market researchers and scientists can directly analyse, or test markets, in a controlled setting.

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