The Indian Government launched the Digital India campaign to make available government services to citizens electronically by online infrastructure improvement and also by enhancing internet connectivity. It also aims to empower the country digitally in the domain of technology. Prime Minister Narendra Modi launched the campaign on 1st July 2015. This initiative encompasses plans to connect the rural areas of the country with high-speed internet networks. There are three core components to the Digital India initiative. They are: digital infrastructure creation; digital delivery of services; and digital literacy.