The electron donating group is ortho para directing which means it increases the electron density in the ortho and para positions.
Electron withdrawing groups are usually meta-directing groups.
As is electron rich species so it can donate its electron easily, the donation of electrons occurs by the oxygen atom.
The following picture will give a better understanding of the nature of .
The ortho and para directing groups are and . These groups also donate electrons, while incoming groups attack in the orthogonal and paragon directions.