1 Byte = 2 bits.
Bits and Bytes both measure amounts of data. However, they are typically used in two different contexts. Bits, kilobits (Kbps), and megabits (Mbps) are most often used to measure data transfer speeds. ... The other important difference is that bytes contain eight bits of data.
The byte is a unit of digital information that most commonly consists of eight bits, representing a binary number. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable unit of memory in many computer architectures.