If the columns have to exert the same pressure (P) = F/A on the same area, they need to have the same F.
F will be the weight of the columns.
Now, we know
Density = Mass / Volume
Mass = Volume x Density
Now volume = area of base x Height = A x H
It is given that area is same
Mass = A x H x Density
Weight = M g
Now
Weight of water column = Weight of mercury column
A x Hwater x Densitywater x g = A x HMercury x DensityMercury x g
Hwater= HMercury x DensityMercury / Densitywater
= 70 cm x 13.6 g/cc / 1 = 952 cm
No because pressure depends upon just height and fluid density.