1. Making people laugh is tricky
A. At times, the intended humour may simply not come off.
B. Making people laugh while trying to sell them something is a tougher challenge, since the commercial can fall flat on two grounds.
C. There are many advertisements which do amuse but do not even begin to set the cash registers ringing.
D. Again, it is rarely sufficient for an advertiser simply to amuse the target audience in order to reap the sales benefit.
6. There are indications that in substituting the hard sell for more entertaining approach, some agencies have rather thrown out the baby with the bath water.

CDBA

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BADC

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Solution

The correct option is C BADC
Option: (c)

(1) and (B) follow each other. (B) Begins the paragraph by explaining marketer's trickiness. (AD) explain how the advertisers prepare its customers. (C) concludes by commenting on the nature of advertisements.

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Q. Four statements, labelled A, B, C, D are to be logically arranged between the sentences labelled (1) and (6). Input the order of the statements such that they form a coherent paragraph.

1. Making people laugh is tricky.
A) At times, the intended humour may simply not come off.
B) Making people laugh while trying to sell them something is a tougher challenge, since the commercial can fall flat on two grounds.
C) There are many advertisements which do amuse but do not even begin to set the cash registers ringing.
D) Again, it is rarely sufficient for an advertiser simply to amuse the target audience in order to reap the sales benefit.
6. There are indications that in substituting the hard sell for more entertaining approach, some agencies have rather thrown out the baby with the bath water.

___

Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.

Q. The passage suggests which of the following about direct selling?

It is said that there is too much political interference in the working of the administrative machinery. It is suggested that there should be more and more autonomous agencies which do not have to answer to the ministers.

a. Do you think this will make administration more people-friendly?

b. Do you think this will make administration more efficient?

c. Does democracy mean full control of elected representatives over the administration?

Some studies indicate that alcohol advertisements on television cause people to increase their alcohol consumption.

In Arcadia, however, where there has been a ban on alcohol advertising for the last ten years, alcohol consumption per capita is at least as high as in countries that do not have such a ban in place.

Which of the following statements draws the most reliable conclusion from the information above?

Q. Why do people who are visiting the press for first time find the sounds in the printing press uncomfortable, but people working there for long time may not find it uncomfortable?

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The correct option is C BADC Option: (c) (1) and (B) follow each other. (B) Begins the paragraph by explaining marketer's trickiness. (AD) explain how the advertisers prepare its customers. (C) concludes by commenting on the nature of advertisements.

The correct option is C BADC
Option: (c)

(1) and (B) follow each other. (B) Begins the paragraph by explaining marketer's trickiness. (AD) explain how the advertisers prepare its customers. (C) concludes by commenting on the nature of advertisements.