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Question

'24 Brand Mantras' is a book written by _________.

A
Bimal Chowdhary
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B
Shiv Khera
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C
Arindam R Chowdhary
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D
Jagdeep Kapoor
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Solution

The correct option is D Jagdeep Kapoor
Jagdeep Kapoor is a prolific writer and has published over 1602 articles on brand marketing and sales in newspapers and magazines such as Economic Times, The Afternoon, Business Today, The Hindu etc. His book 24 Brand Mantras is a concise and practice-based book is aimed at helping marketers to develop winning brand strategies. It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands.

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