Question

28. Read the arguments given below and answer the questions that follow.
Once a company has established and extensive sales network in a foreign market and therefore has achieved substantial sales, it seems that these markets should be treated in a fashion very similar to those in one’s own country. It is therefore only in those countries where just the initial sales and representation have been developed that marketing methods will have to differ from domestic activities.
The above statement assumes that

• A. Sales networks can be the same in both foreign and domestic markets.
• B. Extensive sales networks are preferable to less developed ones.
• C. Some countries develop economically faster than others do.
• D. Established markets abroad can adapt to domestic marketing methods.

Answer 1

The correct option is D Established markets abroad can adapt to domestic marketing methods.

The assumption is that domestic marketing techniques may be transferred to only those market that have substantial sales volume. The words ‘marketing methods’ in the last sentence refer to the word ‘treated’ in the first sentence.