The Internet Revolution

Q.

Essay on the internet a boon or a bane in 150 words.

Q.

The transaction through the website of flipkart or Amazon is an example of

Q.

Susan Hart, the manager of a childrens boutique collects data from her monthly records of sales, costs, and cash flow. In this case, Susan is making use of ______ databases.

Q.

Dividing a market into several sections of customers is known as ______.

1. Marketing positioning
2. Value engineering
3. Mass customization
4. Market segmentation
5. Undifferentiated marketing

Q. Unlike street vendors and local shopkeepers, online sellers have the automatic potential to become _________.

1. bankrupt
2. local sellers
3. global sellers
4. successful

Q. Why are online stores being looked at as good alternatives to physical stores/shops?

1. There will not be a need to buy land to set up a physical store.
2. Customers find it easier to shop from the comfort of their homes.
3. Prices and discounts offered at physical shops are far superior.
4. The cost of a Wi-Fi plan is cheaper than that of a rickshaw or taxi.

Q. Fill in the blanks.

1. (i) Temporary; (ii) Municipal Corporation decides; (iii) Not Required
2. (i) Temporary; (ii) Self-determined; (iii) Not Required
3. (i) Permanent; (ii) Self-determined; (iii) Not required
4. (i) Permanent; (ii) Self-determined; (iii) Required

Q. When the manufacturer instead of selling the goods to the intermediary sells it directly to the consumer then this is known as ___.

1. One Level Channel
2. Zero Level Channel
3. Two Level Channel
4. Three Level Channel

Q. The internet is only disrupting businesses and not aiding them whatsoever.

1. True
2. False

Q. Which of the following is an example of a large online business/big shopping website?

1. Big Bazaar
2. Pizza Hut
3. Amazon
4. Reliance Trends