Consumer Protection
Trending Questions
What are the various ways and means, by which the objective of consumer protection can be achieved?
'Scope of consumer protection is wide'. Do you agree or disagree.
Agree
Disagree
- True
- False
On securing 95% marks in class XII, Ram's father gifted him a gold chain. But after 2 months, Ram noticed that the gold chain was loosing the shine. He checked the amrk on chain adn found that it was not a proper hall mark (BIS). He lodged a complaint in the district forum, which rejected it. Not satisfied by the decision of district forum, he was very much disturbed and after 45 days, he decided to appeal further. Can Ram appeal against the decision of the district forum,
Yes, he can take any measures to secure and fight for his rights
No, he cannot take any drastic steps as he as already applied to the district forum
Yes, he has the authority to file as he was loosing on the amount he paid
No, as appeal must be filed within 30 days of decisions
What are the different consumer needs?
___ refers to the steps taken to protect and promote the rights of consumers.
Consumer Service
Consumer Attention
Consumer Protection
Consumer Rights
From the following, which points explain the responsibilities of a consumer.
1. A consumer must exercise his rights
2. Insisting on cash memo
3. A consumer should be aware of his choice
1 & 3
1, 2 & 3
1 & 2
2 & 3
Role of NGOs in consumer protection
- Consumer Coordination Council, Delhi
- Common Cause, Delhi
- Consumer Education and Research Center (CERC), Ahmedabad
- All of the above
Can Ram appeal against the decision of the district forum? Give reasons in support of your answer. Explain feature of district forum.
Customers can approach any of the 664 ___ across the country with complaints they may have.
Supreme Court
District Forum
State Commission
National Commission
NEW DELHI: After having grabbed a king-size 79% share of the Rs 15, 000-crore mobile handset market in India, Nokia India has found a new way of
connecting people.
The mobile handset manufacturer has embarked upon a brand new retail strategy that is based on a classification of its consumers into four major
groups that separates people in terms of usage, income level and lifestyle.
The classification is based on an extensive survey – the Nokia Segmentation Study —that was carried over two years involving 42, 000 consumers from 16 countries. It studied the impact lifestyle choices and attitudes have on the mobile devices consumers buy and how they use them.
The strategy, which was announced globally in June last year, is being unfolded in India now. While the nitty-gritty of the new strategy is still being worked out, it is likely that the company would follow separate marketing strategies for the four different segments. The advertising campaigns could be
different for the segments.
Nokia’s entire product portfolio has now been re-aligned towards these four groups to address the specific needs of each. The first of these segments Live, aimed a first time users whose basic need is to stay in touch with voice as the main driver, would have basic handsets low on features and price.
“These may be functional phones but the target group for these phones range from SEC C (low socio-economic class) to SEC A1+ (very high socio-economic class) markets, ” says Nokia India marketing head Devinder Kishore. The second segment Connect looks at more evolved users who look for more functionality and features and connectivity. Accordingly, phones in this segment would have GPRS, camera and music capabilities.
The next two categories, Achieve and Explore, are aimed at high-end users and have Nokia’s top-end handsets. For example, Achieve segment looks at enterprise users who need to have business functionalities in their phones. Nokia’s new E-series has been put under this segment with handsets having QWERTY keyboards and full Internet capabilities.
Aimed at high-end lifestyle users, Explore would be the most prominent segment for the company in the coming years. Says Nokia India multimedia business director Vineet Taneja, “This segment would see the most vibrant growth in the coming year. It will look at five different areas – applications, imaging, mobile TV, music and gaming. We are fast developing the ecosystem to support these areas.”
Nokia acquired music solution and content provider LoudEye and GPS solution provider Gate5. It is all slated to launch its most high-profile handset, which boasts of having a 5 mega pixel camera and GPS capabilities apart from iPod quality music, in February.
Says Taneja, “There is increasing demand for convergence and multiple functionalities in high-end handsets. The N-series will try to address that.” Nokia feels that the new platform strategy wherein different handsets are launched under a platform, like the N-Series, will become a status and style statement and drive numbers.
Questions
1. Identify the four market segments that Nokia plans to address as per the news report above.
2. What is the basis of classification of the market used by the company?
3. What do you mean by realignment of product portfolio? Illustrate this from the case above.
4. Identify the points that can be highlighted in marketing campaigns for each segment.
5. What are the different considerations in the mind of consumers of each segment while purchasing mobile phones as given in the above case?
In India consumer protection act is not required.
___ protects and promotes the interest of consumers.
Consumer Protection Act, 1986
Consumer Protection Act, 1984
Consumer Protection Act, 1988
Consumer Protection Act, 1987
Closed promotion
Which of the following are the different forms of consumer grievance agencies around India?
District forum
State commission
National commission
All of the above
Why is the enactment of Consumer Protection Act important for consumers?
- minor
- narrow
- wide
- both a and b