Features of Marketing

Q.

What are the characteristics of promotion?

Q.

Meaning Of The Sentence I Crave You?

Q.

The function of marketing which is concerned with the cost and location of target market.

1. Order processing

2. All of the above

3. Transportation

4. Physical distribution

Q.

Explain briefly the components of physical distribution.

Q.

What Is an Intermediate Customer?

Q.

______ are distribution channel firms that help a company find customers or make sales to them.

1. Producers

2. Logistics firm

3. Credit companies

4. Resellers

5. Supplier

Q.

Distinguish between the product concept and production concept of marketing.

Q.

What is meant by the physical distribution of goods? Physical distribution includes some components for physically moving the goods from manufacturers to the customers. Explain these components.

Q.

A marketer must appreciate that a buyer does not buy a product or service for its own sake but rather what the product or service offers him or does for him. State true or false.

1. True

2. False

Q.

'Both parties are free to accept or reject the offer', what feature of marketing does this fall under?

1. Customer value

2. Creating a market offering

3. Exchange mechanism

4. None of these

Q.

'Demand is the feeling of being deprived of something'. State true or false.

1. True

2. False

Q. management
Q1. What is meant by marketing mix?
Q2. Name the term used to describe the combination of variables chosen by a firm to prepare its market offering?
Q3. What is the advantage of registering a ?trade mark??
Q4. What difficulty would have to be faced if products were sold by generic names?
Q5. At which level of packaging the immediate packaging is referred to?
Q6. At which level of packaging the additional packaging is referred to?
Q7. How does packaging and labelling act as a silent salesman?
Q8. Packaging has acquired great significance in the marketing of goods. In the light of this statement state any three functions of packaging.
Q9. Explain briefly any three essentials of a good brand name.
Q10. ?Though branding adds to the cost, it provides several advantages to the consumers. In the light of this statement, state any three advantages of branding to customers and marketers.

Q.

Marketing lays emphasis on quality of production rather than the quantity of production. State true or false.

1. True

2. False

Q.

Explain briefly the components of physical distribution.

Q.

Explain the major activities involved in the physical distribution of products.

Q. Long Answer Type Question.
Explain the major activities involved in the physical distribution of products.

Q. Besides the shares issue method, mention two other methods.

Q. A market offering makes an offer of a product with features which satisfies customers needs and wants.

1. False
2. True

Q. Value is the benefit what a customer perceives out of a product.

1. True
2. False

Q. A transaction involves at least two parties to buy or sell the product exchanging something in value to each other.

1. False
2. True

Q. Marketing is about identifying customers needs and creating a product to satisfies those needs and wants.

1. False
2. True