Labelling

Q.

The KFC buckets have the tagline ‘It’s finger lickin’ good’ which enforces the message that the Fried Chicken is really tasty. What purpose does it serve?

1. Promotion of the product

2. Grading of the product

3. Provide information required by the law

4. None of the above

Q.

Describe the functions of labeling in the marketing of products.

Q.

What is product mix? State the salient features of product to be considered under product mix.

Q.

Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. Identify the elements of product mix performed by the oil selling company.

1. Branding

2. Packaging

3. Pricing

4. Labelling

Q.

Which of the following are functions of labelling?

1. To identify a product

2. To promote a product

3. To provide information required by the law

4. To create awareness

Q. Labelling provides legal information.

1. False
2. True

Q. Taking an example of Kitkat. The brand name is kitkat and generic name is chocolate so what shall we call nestle ? (in the chapter marketing management, topic-branding).

Q. Labelling helps in identifying the brand of product in the market.

1. False
2. True

Q. Labelling is the process of designing a label of a product.

1. False
2. True