Personal Selling

Q.

What is personal selling? Explain personal interaction and two-way communication as characteristics of personal selling.

Q.

___ involves an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making sales.

1. Advertising

2. Indirect selling

3. Personal selling

4. All of the above

Q.

What is a marketing communication mix?

Q.

How do you connect with customers?

Q.

Mr. Rahul, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve an oral presentation of the message, convincing the customer with the face to face interaction etc. Identify the elements used by Rahul.

1. Advertising

2. Sales Promotion

3. Personal Selling

4. Publicity and Public Relations

Q. is the process of informing, assisting and persuading people to buy a product through direct personal contact.

1. Advertising
2. Sales promotion
3. Personal Selling

Q.

Write any two features to make an advertisement attractive in English?

Q.

When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example?

1. Advertising

2. Sales Promotion

3. Personal Selling

4. Public Relations

Q. Three Mark Questions:-
Differentiate between 'Advertising' and 'Personal Selling' on any five bases.

Q.

How does marketing mix help a business?

Q. The persons, who do the job of selling through face-to-face interactions are called
.

1. Advertisers
2. Salespersons
3. Promoters

Q.

Give an example for a customer in a sentence.

Q.

Where does social media fit in the marketing mix?