Pricing

Q. A cost which does not change with the change in the level of production is known as a cost.

1. Variable
2. Semi-Variable
3. Fix

Q.

What are the 5 product mix pricing strategies?

Q.

What are the elements of the marketing environment?

Q.

___refers to a person, who takes a more active part in the process of exchange.

1. Marketing

2. Market

3. Marketer

4. All of the above

Q.

How Is Total Cost Calculated?

Q.

What is a retail marketing mix?

Q.

What is price in marketing mix?

Q. Explain any two factors affecting price of a product.

Q.

What is price in marketing mix?

Q. ______ is the time span between the receipt of raw material and their conversion into finished goods.

1. Working capital management
2. Production cycle
3. Industry cycle
4. All of the above

Q. is a tool which controls the demand for the product.

1. Pricing
2. Place
3. Promotion

Q. Which cost increases continuously with the increase in production?

1. Fixed cost
2. Variable cost
3. Marginal cost
4. Average cost

Q. A firm producing a large number of products will follow the pricing strategy known as _______.

1. cost plus pricing
2. differential pricing
3. product line pricing
4. price leadership

Q.

What is price in marketing mix?

Q.

'When there are few suppliers for a product, prices would be set higher because buyers have limited options'. State true or false

1. True

2. False

Q.

The Coca-Cola Company had sales of $\mathrm{\$}35,123$ million in $2010$ and $\mathrm{\$}45,998$ million in $2014$ .

Use the Midpoint Formula to estimate the sales in $2012$ .

Assume that the sales followed a linear pattern.

Q. Which cost is taken into consideration for 'make or buy' decisions?

1. Relevant cost
2. Cost of Production
3. Total cost
4. Prime cost

Q. Which of the following factors affect the pricing decision of a firm?

1. Marketing tool
2. Quality
3. Competition
4. Demand
5. Tax
6. Supply
7. Consumer
8. Income