Selling vs Marketing

Q.

Briefly discuss the impact of government policy changes on business and industry.

Q. A company wants to increase its market share from the present 10% to 25% to have a dominant position in the market by the end of the next financial year. Ms Rajni, the sales manager has been asked to prepare a proposal that will outline the options available for achieving this objective.
Her report included the following options - entering new markets, expanding the product range offered to customers, using sales promotion techniques such as giving rebates, discounts or increasing the budget for advertising activities. Which step of the planning process has been performed by Ms Rajni?

Q.

Outline the objectives of marketing management.

Q. focuses on transferring of ownership of products from one person to another.

1. Marketing
2. Selling
3. Promotion

Q.

What is marketing? What functions does it play with process of exchange of goods and services? Explain.

Q.

"Consumer is considered kingpin of the market" , this falls under which basis of marketing?

1. Scope

2. Supremacy

3. Approach

4. Demand

Q. Marketing has a scope than selling.

1. Narrow
2. Wider
3. Same

Q.

In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.

Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.

Rohit stressed that a company cannot achieve Its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

Q.

A two-wheeler company GVS Ltd. is facing a problem of declining market share due to increased competition from new and existing players in the market. The competitors are introducing lower prices models for mass consumers who are price sensitive. For quality-conscious consumers, the company is introducing new models with added features and new technological advancements.

(i) Please specify the type of plane you seek to remove those limitations ?

Q.

Which of the following come under product concept?

1. Good quality

2. Extra features in product

3. Product improvements

4. All of these

Q. Explain briefly any four factors that affect the Working capital requirements of a company.

Q.

What are the 4 types of promotion?

Q.

An auto company C Ltd., is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower-priced models for mass consumers who are price sensitive. For quality conscious consumers, the company is introducing new models with added features and new technological advancements.

How will you seek to remove these limitations?

Q.

Discuss the main components of marketing mix.

Q.

Which of these is an objective of selling?

1. To maximise profit and sale

2. Maximise customer satisfaction

3. None of these

4. Create brand identity

Q. has a scope to earn long term profits.

1. Marketing
2. Selling
3. Promotion

Q. Which of the following relates to relationship marketing?

1. One time purchase
2. Two time purchase
3. Wealth maximisation
4. Repeated purchase

Q. What combination of the following factors influences the working capital requirement?
(i) Market Conditions
(ii) Production Policy
(iii) Firm's goodwill
(iv) Supply conditions

1. (i), (ii) and (iii)
2. (ii), (iii) and (iv)
3. (i), (iii) and (iv)
4. (i), (ii) and (iv)

Q. Explain the link between operating cycle and working capital.

Q. Hemant, Guddu and Toshita were friends from college days and presently they were doing different kinds of business. They regularly meet and discuss their business ideas, and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Hemant drew the attention of Guddu and Toshita towards the exploitation of consumers. He told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas he was not doing so. Guddu told that they were under pressure to satisfy the consumers but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Toshita stressed that a company cannot achieve its objectives without satisfying the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind, because business is run by the resources made available by the society. She further stated that she herself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Hemant, Guddu and Toshita in the marketing efforts of their business. Also, state one more feature each of the various types of thinking identified that is not given in the above para.

Q. In case of trading concern or retail shop the requirement of working capital is less because length of operating cycle is small.

1. True
2. False

Q. In order to develop the business growth which one of the following option is best?

1. mobile shop
2. share market
3. gym
4. beauty parlour

Q. Which marketing philosophy gives more importance to 'consumer welfare' instead of consumer satisfaction?

Q. Select the proper option from the options given below and rewrite the complete sentence:

Right to ________ restricts monopolistic tendencies in the market.
(a) information
(b) choose
(c) safety