Types of Sales Promotion

Q.

___ refers to the short-term incentives, which are designed to encourage the buyers to make an immediate purchase of a product or service in a short-term period.

1. Sales promotion

2. Public Relations

3. Advertising

4. Online Marketing

Q.

What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influence the purchase of each of these products.

Q.

Sunita took her niece, Aashna for shopping ti 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs.500/- or above at a famous eating point. Identify the technique of sales promotion used by the company in the above situation.

1. Usable Benefit

2. Discount

3. Quantity Gift

4. Lucky Draw

Q.

What is the most expensive promotion tool?

Q.

What is the main goal of promotion?

Q.

'Buy three t-shirts and get one t-shirt free' is an example of one of the techniques of sales promotion. Identify and explain the technique.

1. Discount

2. Product Combination

3. Quantity Gifts

4. Lucky Draws

Q. Product, Price, Place and are the four elements of the marketing mix.

1. Marketing
2. Production
3. Sales
4. Promotion

Q.

Sales promotion is helpful in the launch of a new product. State true or false.

1. True

2. False

Q.

Which of the following are techniques of sales promotion?

1. Rebate

2. Luck draw

3. Discount

4. Lucky winner

Q.

Purchase of goods worth Rs 30, 000, leads to obtaining a free airline ticket to meet a celebrity. Which sales promotional tool is used here?

Q.

The sales promotion technique in which 'scratch cards' are used is called:

1. Discount

2. Refunds

3. Lucky

4. Instant draws and assigned gifts

Q.

'Pepsi offers Rs.5 to the customer on return of empty bottle'. Identify and discuss in brief the technique used by Pepsi.

1. Discount

2. Product Combination

3. Rebates

4. Refund

Q.

What are examples of vouchers?

Q. Offering goods at a lesser price than the listed price is known as a/an .

1. Refund
2. Rebate
3. Discount
4. Instant Draw

Q.

Discuss the role of 'sales promotion' as an element of promotion mix.

Q.

Mansi took her friend Ridhima for shopping to 'Mega Mall' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a lipstick along with the bag free of cost. Identify the technique of sales promotion used by the company.

1. Discount

2. Refunds

3. Instant Draw

4. Product Combination

Q.

What is the best promotion strategy?

Q.

What is a promotion in simple words?

Q. You are a marketing manager of ABC company. You are asked to persuade the customer and make customers buy the products.

Q. Name any two techniques of sales promotion.

Q. Suppose you are buying an ice cream box, and the shopkeeper is selling it at a reduced price so that he can sell the product before the expiration date. What type of sales promotion is this?

[0.80 marks]

1. Discount
2. Sampling
3. Refund
4. Rebate

Q. The concept of marketing-mix, consisting of the $4P^{\prime }s$ of marketing, was developed by _________.

1. William J. Stonton
2. E. Jerome McCarthy
3. Peter F. Drucker
4. Philip Kotler

Q.

What is the best type of promotion?

Q.

Introducing a scheme of 50% off on a product is an example of a:

1. Discount

2. Rebates

3. Refunds

4. Product combination

Q. Short Answer Type Question.
Discuss the role of 'sales promotion' as an element of promotion mix.

Q. Holiday voucher on purchase of a product is an example of .

1. Contest
2. Usable benefit
3. Lucky draw
4. Instant Draw

Q. Sunita took her niece, Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation.

Q. Six Mark Question
Explain the concept of sales promotion and any four techniques of it with an example of each.

Q.

What entry mode has Starbucks used to enter the coffee capsule market when developing the new capsule brand Verismo?

1. Market development

2. Internal venture

3. Strategic alliance

4. Acquisition

5. Product development

Q.

"Sales promotion could reflect a situation in which the product is not selling". State true or false.

1. True

2. False