Question

A business tool used for determining a products offering is ________.

• A. marketing mix
• B. administration
• C. human resource management
• D. selling

Answer 1

Answer: (A)

marketing mix

Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are-

Product- A product a tangible or intangible service offered by the company to meet customers' requirements and needs.

Price- Price is the actual amount the end user is expected to pay for the product or service.

Place- Place refers to the how the product would be made available to the consumers.

Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.