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Question

A company M Ltd. is manufacturing mobile phones both for the domestic Indian market as well as for export. It had enjoyed a substantial market share and also had a loyal customer following. But lately, it has been experiencing problems because its targets have not been met with regard to sales and customer satisfaction.

Also, the mobile market in India has grown tremendously and new players have come with better technology and pricing. This is causing problems for the company. It is planning to revamp its controlling system and take other steps necessary to rectify the problems it is facing.

How can the company relate its planning with control in this line of business to ensure that its plans are actually implemented and targets attained?

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Solution

Company relates its planning with control in this line of business by implementing an effective control system. This will help in two aspects: planning makes controlling effective and efficient,whereas, controlling improves future planning because it is like a post-mortem of past activities to find out deviations from the standards and in order to ensure that its plans are actually implemented and targets are attained.

They will take help from controlling pro as it is a systematic process and it leads to various benefits. The process of controlling involves:

(i) Setting up of standards

(ii) Measuring of performance

(iii) Compare performance

(iv) Analysing deviations

(v) Taking corrective measures


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