A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.

public

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intermediaries

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teams

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audiences

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Solution

The correct option is B public
Company's marketing environment include a group of people that shows interest in utilising an organisation's ability to achieve its objectives and survive in the market.

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Q. Micro environmental factors, internal factors close to a business that have a direct impact on its strategy includes ____________.

Kiran Industries is a company manufacturing office furniture. The company chose to diversify its operations to improve its growth potential and increase market share. As the project was important many alternatives were generated for the purpose and were thoroughly discussed amongst the members of the organisation. After evaluating the various alternatives Sukhvinder, the Managing Director of the company decided that they should add 'Home Interiors and Furnishings' as a new line of business activity. What kind of an organisational structure should such an organisation adapt?

Q. Match the List I (organisations and struggles) with List II and select the correct answer using the codes given below the lists:

List I	List II
I. Organisations that seek to promote the interests of a particular section or group.	1. Movement
II. Organisations that seek to promote common interest.	2. Political Parties
III. Struggles launched for the resolution of a social problem with or without an organisational structure.	3. Sectional interest groups
IV. Organisations that mobilise people with a view to win political power	4. Public interest groups

Q. Match List I with List II.

A. Organisations that seek to promote the interests of a particular section/group	I. Movement
B. Organisations that seek to promote common interest	II. Political parties
C. Struggles launched to the resolution of a social problem with or without an organizational structure	III. Sectional interest group
D. Organisations that mobilize people with a view to win political power	IV. Public interest groups

Q. Kiran Industries is a company manufacturing office furniture. The company chose to diversify its operations to improve its growth potential and increase market share. As the project was important many alternatives were generated for the purpose and were thoroughly discussed amongst the members of the organisation. After evaluating the various alternatives Sukhvinder, the Managing Director of the company decided that they should add 'Home Interiors and Furnishings' as a new line of business activity.
(a) Name the framework, which the diversified organisation should adopt, to enable it to cope up with the emerging complexity? Give one reason in support of your answer.
(b) State any two limitations of this framework.

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A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.

The correct option is B publicCompany's marketing environment include a group of people that shows interest in utilising an organisation's ability to achieve its objectives and survive in the market.

The correct option is B public
Company's marketing environment include a group of people that shows interest in utilising an organisation's ability to achieve its objectives and survive in the market.