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Business Studies

Economic Environment

A company use...

Question

A company uses same promotional schemes like 'buy one, get one free', free samples, free gifts and so on to boost the sales of its products and earn higher profits. This results in unnecessary hike in the prices of the products. In your opinion, is this policy in the interest of society?

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Solution

No, it reflect crisis.

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Q. Retailers help manufacturers to advertise their products and offer short-term incentives in the form of coupons, free gifts, sales contests. This service is identified as _________.

'Buy three t-shirts and get one t-shirt free' is an example of one of the techniques of sales promotion. Identify and explain the technique.

Q. Answer the question briefly.
The producer of 'Lime Fresh' tea introduces 'Buy one Get one' scheme on all the products of 'Lime Fresh'. Identify the promotional strategy used by the producer. State any one objective that could be met by this strategy.

Q. Which techniques of sales promotion is being referred to in the below given points:
(i) Free sample of shampoo pouch with a fairness cream.
(ii) Upto 50% off on most items.
(iii) Tooth brush free with Tooth paste.
(iv) Buy 3 packs of 1 litre juice and get another free.
(v) Scratch the card and dial a number to win a car.

Q. Long Answer Questions:-
A toy car free with Maggi Noodles is an example of one of the techniques of sales promotion. Name this technique and also explain any other three sales promotion techniques.

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