A consumer buys 18 units of a good at a price of Rs. 9 per unit. The price elasticity of demand for the good is (-) 1. How many units will the consumer buy at a price of Rs. 10 per unit ?
Given,
P= Rs. 9; P1=Rs. 10; ΔP=P1−P=Rs. 10−Rs. 9=Rs.1
Q = 18 units; Q1=?; Ed=−1
Price elasticity of demand
(Ed)=PQ×ΔQΔP
−1=918×ΔQ1
−1=ΔQ2
ΔQ=−2
Now, ΔQ=Q1−18
⇒−2=Q1−18
⇒Q1=18−2=16
Consumer will buy 16 units at a price of Rs. 10 per unit.