A consumer buys 30 units of a good at a price of Rs.10 per unit. Price elasticity of demand for the good is (−)1. How many units the consumer will buy at a price of Rs.9 per unit? Calculate.
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Solution
Given, P=Rs.10;P1=Rs.9;△P=P1−P=Rs.9−Rs.10=(−)Rs.1 Q=30units;Q1=? Ed=(−)1 Price elasticity of demand (Ed)=PQ×△Q△P −1=1030×△Q−1 △Q=3 Now, △Q=Q1−Q 3=Q1−30 Q1=30+3=33. Consumer will buy 33 units at a price of Rs.9 per unit.