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Question

A consumer spends Rs.100 on a good priced at Rs.4 per unit. When price falls by 50 per cent, the consumer continues to spend Rs.100 on the good. Calculate price elasticity of demand by percentage method.

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Solution

Initial price (P)=Rs.4
Fall in price by 50 per cent =4×50100=Rs.2
New price (P1)=Rs.4Rs.2=Rs.2
Given, P=Rs.4;P1=Rs.2;P=P1P=Rs.2Rs.4=()Rs.2
Q=1004=25 units;Q1=1002=50 units;Q=Q1Q=(5025)units=25 units
Price elasticity of demand (Ed)=()PQ×QP
=()425×252=2
Price elasticity of demand =2.

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