A cosmetic manufacturing company claims in a advertisement that its face cream improves the face completion. On using it was found incorrect.

(1) Do you think such advertisement is going to give positive results for the company in the long run ?

(2) Which values are being discarded ?

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Solution

(1) No, the false advertising can spoil the image of the company and in long run the company may loose the buyers of its product.

(2) Values being discarded are :

(i) Ethical business practices.

(ii) Concern for customers needs.

(iii) Integrity and honesty of business firm.

(iv) Protection of right of customers to be informed.

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You are to advise the company with regard to change it should bring about in its organisation structure to overcome the problems faced by it. Give reasons in terms of benefits it will derive from the changes suggested by you. In which sectors can the company diversify keeping in mind the declining market for the product the company is manufacturing?

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A cosmetic manufacturing company claims in a advertisement that its face cream improves the face completion. On using it was found incorrect. (1) Do you think such advertisement is going to give positive results for the company in the long run ? (2) Which values are being discarded ?

A cosmetic manufacturing company claims in a advertisement that its face cream improves the face completion. On using it was found incorrect.

(1) Do you think such advertisement is going to give positive results for the company in the long run ?

(2) Which values are being discarded ?